The investigation of the relationship between imagination from brand's suitability and brand preference active brand detergent consumers in Sanandaj city

The current study want to determine the relationship between imagination of factional brand suitability and symbolic and trade name preference by Active brand detergent consumers. The population was consisted of all citizenship above 18 years old who live in Sanandaj city (423458 person). According to the study subject nature and studied population, it is used available sampling and 384 person com…